展會(huì)簡(jiǎn)介
展會(huì)名稱(chēng)：中國(guó)國(guó)際品牌授權(quán)展覽會(huì)
時(shí)間：2022年10月19-21日??
地點(diǎn)：上海新國(guó)際博覽中心E1-E3館
屆數(shù)：第十五屆
同期舉辦：CKE中國(guó)嬰童用品展、CTE中國(guó)玩具展、CPE中國(guó)幼教展
觀眾：90000+名
觀眾類(lèi)別：覆蓋玩具、嬰童用品、文具、家紡、服裝、食品飲料、生活用品
禮贈(zèng)品、美容日化、電子消費(fèi)品及主題空間等全領(lǐng)域。
1、關(guān)于中國(guó)授權(quán)展 |Profile
Why China?
據(jù)《2020中國(guó)品牌授權(quán)行業(yè)發(fā)展白皮書(shū)》統(tǒng)計(jì)，2019年中國(guó)年度授權(quán)商品零售額達(dá)992億元，同比增長(zhǎng)15.9%。
2019年中國(guó)年度授權(quán)金為38.2億元。中國(guó)是全球授權(quán)行業(yè)增速快的市場(chǎng)之一，其規(guī)模穩(wěn)居全球第五，僅次于美國(guó)、英國(guó)、日本和德國(guó)，發(fā)展?jié)摿涂臻g巨大。
According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.
China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing businessin China is expanding rapidly with huge potential.
Why China Licensing Expo?
CLE中國(guó)授權(quán)展是中國(guó)商務(wù)部批準(zhǔn)的以“中國(guó)”字頭命名的授權(quán)展，由中國(guó)玩具和嬰童用品協(xié)會(huì)主辦。CLE中國(guó)授權(quán)展從2007年發(fā)展至今，已成功舉辦14屆，現(xiàn)已成為亞洲規(guī)模、行業(yè)影響力、性和專(zhuān)業(yè)性的國(guó)際化商貿(mào)平臺(tái)。
The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy &Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognizedas the most effective network to promote brands, properties, characters and designs, to start and expand licensingbusinesses in China, by connecting the world’s most influential property owners and high quality consumer-goodsmanufacturers, licensees and retailers throughout the nation.
2、參加CLE中國(guó)授權(quán)展共享協(xié)會(huì)特有資源
1）IP365X，全年365天的線上CLE |IP365X, Online China Licensing Expo
線上“IP365X”對(duì)接平臺(tái)由中國(guó)玩具和嬰童用品協(xié)會(huì)品牌授權(quán)專(zhuān)委會(huì)主辦，旨在為行業(yè)搭建365天線上線下打通的商貿(mào)對(duì)接平臺(tái)。IP365X平臺(tái)除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權(quán)商及被授權(quán)商資源，發(fā)現(xiàn)潛在合作客戶，對(duì)接合作需求。此外，IP365X還聯(lián)合數(shù)十家行業(yè)協(xié)會(huì)宣傳推廣IP，進(jìn)行線上線下邀約配對(duì)，推動(dòng)IP與被授權(quán)企業(yè)之間的商業(yè)對(duì)接。
“IP365X” belongs to China Toys and JuvenileProducts Association. IP365X aims to bring togethera wide range of licensors and licensees from variousindustries and resources, open up information barriers,solve the information asymmetry phenomenon inthe field of brand authorization and effectivelypromote the commercial docking betweenvarious authorized IPs and authorizedenterprises。
2）IP授權(quán)生態(tài)圈賦能計(jì)劃 |China Licensing Ecosystem
IP授 權(quán) 生 態(tài) 圈 賦 能 計(jì) 劃 于2019年 由 中玩 協(xié) 品 牌 授 權(quán) 專(zhuān) 委 會(huì) 發(fā) 起，與26家 國(guó) 家 級(jí) 行業(yè) 協(xié) 會(huì) 和 重 點(diǎn) 被 授 權(quán) 行 業(yè) 展 會(huì) 主 辦 方 戰(zhàn) 略 合作，培育市場(chǎng)的同時(shí)打通整個(gè)授權(quán)生態(tài)系統(tǒng)。2021年的IP授權(quán)生態(tài)圈賦能計(jì)劃將與多個(gè)被授權(quán)重點(diǎn)行業(yè)展會(huì)相結(jié)合，包括廣州美博會(huì)、成都糖酒會(huì)、中國(guó)（上海）文化會(huì)、中國(guó)（上海）百貨會(huì)等貫穿整年重點(diǎn)被授權(quán)行業(yè)頭部展會(huì)。
In 2019, we began to organize exhibitors to engage intrade fairs of various industries and 26 national industryassociations with potential licensees. By collaboratingwith China International Beauty Expo, China Food andDrinks Fair, China Stationery Fair, and the China Daily-UseArticles Trade Fair in the forms of jointly held forums,&nb